From Macros to Quicken: How Domain Expertise Becomes an AI Product
The intelligence in any good agentic system comes from domain expertise — one person, five to seven actions, real judgment. A deployment platform turns that into a product others can use, the way Quicken turned the personal-finance spreadsheet into software. But scaling to broader users and workflows runs into an invisible wall: security, guardrails, compliance, audit — platform engineering that domain experts can't see and shouldn't have to. Every platform that promised they could go it alone has disappointed. The pattern that works is a partnership: domain expert, platform expert, and the users themselves, iterating.